Becomes
Maple Fuel
Rekarb was discovered by the public in 2015, but the story of our maple energy gels really begins a few years earlier. While tapping the maple trees on his residential property the founder, David Lafontaine, had the idea to use this resource as fuel during his runs. After much research, he discovered that maple syrup had a similar amount of carbohydrates as the energy gels already on the market. This was followed by a period of testing with the runners around him, and more analysis to create a product perfect for endurance athletes.
At the same time, Kronobar was evolving on its side and was going through great growth within the sports community. In 2019, the association between the two brands was a natural fit so that we could increase our presence on the market. Our lines of products continued to exist under their respective names, but our distribution channels merged to allow athletes to find all their sports nutrition made of natural ingredients in the same place.
It's also with this partnership that the Maple and Coffee flavor was born, as well as the energy nectars made with coconut syrup.
Joining forces to grow
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Growing under a new name
While keeping the same values, Rekarb and Kronobar merged into a single brand: KRONO NUTRITION. At the beginning of 2022, we launched a complete rebranding with a new logo, new packaging, and a brand-new website. But don’t worry! The gels you’ve come to love in the past years are still available, they only changed their looks. The recipes remain the same and still use natural ingredients such as maple syrup to push you towards success. You will find the same benefits in the Krono Gel pouches as in Rekarb’s.
We have been helping you achieve your goals for the past seven years and we will continue to support you in the ones to come.
Real. Good. Natural.